Banner Exchange Service

What is a Banner Exchange

If you've spent any time surfing the Internet, you've seen more than your fair share of banner ad's. These small rectangular advertisements appear on all sorts of web pages and vary considerably in appearance and subject matter, but they all share a basic function, if you click on them, your Internet browser will take you to the advertiser's web site.

Banner ad's are usually relatively simple pieces of HTML code, but their presence on the web and their importance in Internet based business is immense. A banner ad is simply a special sort of hypertext link. Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store. A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.

Banner exchange networks offer a simple service. If you post a certain number of banner ad's on your site, they will post your banner ad on another site. Each time a members site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. Also called a “banner swap network”, some banner exchanges offer a “click exchange” in which credit is given when someone clicks on the ad, not just the impression on the page, we cover this type of exchange in more detail within our Affiliate Marketing service.

Advantages and Disadvantages of a Banner Exchange

Banner exchanges are free to use. There are no ongoing fees or commissions to pay. Because banners have been around so long, most people have basically become immune to them. Even the banner exchange networks will admit that some of the novelty has worn off. But that doesn't mean that banner advertising or banner exchanges are dead. You just have to use a little more creativity to get people to notice them. We will build creative banners that people will be attracted to.

Interactive banners require the visitor to enter in some information such as a name and an e-mail address in order to subscribe to a list etc. These interactive banners are not only more attractive, but they are also more functional. They actually do something important. These kind of banner exchanges actually benefit both sites, if they are in a related niche.

While it is true that banner exchanges and banner advertising is not as popular or as effective as it was in its hey day, you can still get a lot of mileage out of a banner exchange if you do it with a site that has a good amount of traffic and you use banners that are attractive and functional, we will source such sites and submit them to you for your approval.

What we do for you

We will provide you with one static or animated interactive banner ad and set up exchanges with related businesses and banner ad networks, additional banners can be bought for an extra fee.

The Products

Like print ads, banner ads come in a variety of shapes and sizes.

• 486 X 60 Pixels (Full Banner)
• 336 X 280 Pixels (Large Rectangle)
• 300 X 250 Pixels (Medium Rectangle)
• 250 X 250 Pixels (Square Pop-up)
• 240 X 400 Pixels (Vertical Rectangle)
• 234 X 60 Pixels (Half Banner)
• 180 X 150 Pixels (Small Rectangle)
• 160 X 600 Pixels (Wide Skyscraper)
• 120 X 600 Pixels (Skyscraper)
• 120 X 240 Pixels (Vertical Banner)
• 125 X 125 Pixels (Square Banner)
• 120 X 90 Pixels (Button 1)
• 120 X 60 Pixels (Button 2)
• 88 X 31 Pixels (Micro Button)

BANNER EXCHANGE COSTS £40 for a static banner or £45 for an animated banner, you can purchase additional banners for £10.00 (static) or £15.00 (animated) (This feature comes free with all our packages)