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What is Ezine / Newsletter Promotion
An ezine is an Electronic magazine (or Newsletter) distributed over the Internet by email, or on a web site or both.The World Wide Web is growing at a furious pace. Literally millions of web pages crop up every week. And for someone searching for information on the web, the sheer volume is overwhelming and forbidding. An ezine / newsletter cuts through the confusion to the heart of the matter. A good ezine / newsletter will provide information or links to sites where the information can be located. An ezine / newsletter is a guide to the best of the net on a specific topic.
An ezine / newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Many ezine / newsletters are published by clubs, churches, societies, associations and businesses, especially companies, to provide information of interest to their members, employees or customers. Some ezine / newsletters are created as money-making ventures and sold directly to subscribers. The general attributes of an ezine / newsletter includes news and upcoming events of the related organisation, as well as contact information for general inquiries.
What an ezine / newsletter means to your customers is convenience and relevance, have you ever tried to search for something on the World Wide Web, and shuddered at the thought of exploring those vast wastelands for the few scattered nuggets of information, wouldn't you love to have that information delivered to you by email? This is exactly what an ezines / newsletters can do. When you search for information on computer chips, don't you just hate it when you get a list of web sites on potato chips? Ezines / newsletters can provide you with highly relevant on-topic material, and control lies with the consumer, who can pick and choose ezines / newsletters of a certain category and subscribe to them.
A good ezine / newsletter is distributed at regular intervals, and contains up to date content. The access to timely and current information is of tremendous value to your customer.
What an ezine / newsletter means to you, the marketer, is highly relevant, targeted markets. The current buzz on the web is the concept of Permission Marketing. Briefly, this means the consumer has permitted a marketing approach to be made to them. Ezines / newsletters are the ultimate form of this concept. Every single subscriber has signed up for your ezine / newsletter, expecting to hear about your ideas, products and services. So the response will be much more positive. With your own ezine / newsletter there's no risk of the customer forgetting about you. Periodically, your name is in front of your target audience. When the time comes to order guess who's going to bag it!
Even if you don't have a product to sell, or your subscribers don't order anything from you, ezines / newsleters are still of benefit to the marketer. It helps to create brand awareness for your company, product or service.
Advantages and Disadvantages of Ezine and Newsletter Promotion
An ezine / newsletter sent out by e-mail to those who request it can be a powerful way of creating a good impression. Even a text message that has important content will get attention. However now using HTML (Hyper Text Mark-up Language) an e-mail message can look just as impressive as a web page of the company web site. Indeed without being aware of the move, a visitor can switch to the website by clicking on a link in the e-mail message.A disadvantage to this is that many people now use spam filters, sometimes automatic ones provided by their Internet Service Provider (ISP) or perhaps others they have installed themselves. So it may be that your e-mail ezine / newsletter does not get through to those who have subscribed but is rejected as spam. To avoid this problem many ezine / newsletters now appear as Blogs (please see our Blog service)
What we do for you
Your ezine / newsletter can be compiled using HTML to give a dynamic appeal or compiled using standard text (recommended). Some spam filters may automatically block HTML email messages so this is why we design text based ezine / newsletters, even though they may have less visual impact.We'll setup a form on your web site so that visitors can subscribe. Your ezine / newsletter will be downloadable from your web site in either Microsoft Word or Adobe PDF formats, we will also create an online HTML version for those who wish to view your ezine / newsletter online and we will place your ezine / newsletter in various ezine / newsletter directories.
If you wish to have your ezine / newsletter automatically sent out on a regular basis, please see our Autoresponder service.
The Products
Microsoft Word
Microsoft Office Word is Microsoft's flagship word processing software. It was first released in 1983 under the name Multi-Tool Word for Xenix systems. Versions were later written for several other platforms including IBM PC's running DOS (1983), the Apple Macintosh (1984), SCO UNIX, OS/2 and Microsoft Windows (1989). It is a component of the Microsoft Office system; however, it is also sold as a standalone product and included in Microsoft Works Suite.
Word document formats (.DOC) as of the early 2000 were a de facto standard of document file formats due to their popularity. Though usually just referred to as "Word document format", this term refers primarily to the range of formats used by default in Word version 2000–2003. In addition to the default Word binary formats, there are actually a number of optional alternate file formats that Microsoft has used over the years. Rich Text Format (RTF) was an early effort to create a format for interchanging formatted text between applications. RTF remains an optional format for Word that retains most formatting and all content of the original document. Later, after HTML appeared, Word supported an HTML derivative as an additional full-fidelity roundtrip format similar to RTF, with the additional capability that the file could be viewed in a web browser. Word 2007 uses the new Microsoft Office Open XML format as it's default format, but retains the older Word 97–2003 format as an option. It also supports (for output only) PDF and XPS format.
Adobe PDF
(Portable Document Format) The de facto standard for document publishing from Adobe. On the web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format.
PDF's solved a chronic font problem, in which the target computer may not have all the fonts specified in a document. For a graphic artist, font selection is an important part of page design, but, quite often; only basic fonts are chosen to ensure they will be available in and rendered properly in every user's computer. In contrast, PDF files do not rely on the fonts installed in the computer that displays or prints them. Document designers are free to choose whichever fonts they have at their disposal, and those fonts are embedded within the PDF document. Because the fonts are not distributed for general use, they comply with the font licenses and do not violate copyrights or patents. Most importantly for page designers, they can use all the fonts they have at their disposal and be guaranteed that the page will display and print correctly on any computer with PDF rendering software.
Adobe Reader (formerly Acrobat Reader) is Adobe's free download for displaying and printing PDF files, and hundreds of millions of users have downloaded this software. Adobe Reader lets you view and print PDF files, but not create or edit them. Starting with Acrobat 7 and Adobe Reader 7, users can make comments in PDF files.
PDF files are created with Adobe's Acrobat software. Acrobat can convert a wide variety of document types on Windows, Mac and Unix to the PDF format. Non-Adobe products are also available for converting to PDF; for example, Jaws PDF Creator from Global Graphics Software. Adobe applications such as InDesign and Illustrator, as well as non-Adobe applications, include PDF converters to export content to the PDF format.
EZINE AND NEWSLETTER PROMOTION COST £60.