Mailing Lists Service

What is a Mailing List

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In it's broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to sending emails with the purpose of enhancing the relationship of a merchant with it's current or old customers and to encourage customer loyalty and repeat business or sending emails with the purpose of acquiring new customers or convincing old customers to buy immediately. A mailing list can also be used to add advertisements into emails sent by other companies to their customers.

Mailing lists are compilations of the names and addresses of actual and potential buyers of a product or service. These lists are created by companies for their own marketing initiatives (for example, lists of all past and present customers), or they are purchased or rented from list brokers, companies that specialise in making list compilations. Indeed, some mailing lists contain information that enables businesses to target very narrow niche markets. It is possible to rent or purchase mailing lists that include the names, addresses, phone numbers and email addresses of people in categories as specific as museum curators or people who have recently purchased kayaks (or even museum curators who have recently purchased kayaks).

Advantages and Disadvantages of Mailing Lists

The importance of the mailing list has been well documented over the past few decades. Indeed, accurate, appropriately defined lists can serve as launching pads for tremendously successful direct mail advertising campaigns. Conversely, poorly chosen lists – those with outdated information or inappropriate targets for the company's advertising message – can cripple a campaign from the outset.

What we do for you

Our mailing lists can be compiled either by County or Post Codes, each list can containing either a list of PPL / Ltd or Non Ltd companies, you can also choose the length of time the business has been trading, if they have a mortgage, if they are a non profit organisation and by their turnover. If there is any other requirement you require we can also accommodate for it in your list.

These lists are provided in CSV and RTF formats, which can be opened by such applications as Microsoft Excel for mail merges and Microsoft Word.

We will source appropriately defined mailing lists specifically designed to reach your correct marketing niche.

What we need from you

The process begins with developing a profile of the ideal customer. The more precisely you can define your target audience, the better you will be able to aim your mailing and the better your response will be. This means that you need to define the targeted area, your customer motivations, income levels and other considerations. A precise profile allows us to provide a list tailored to the needs of a small business owner. This customisation helps assure the highest possible response rate.

The Products

Selectabase
Drawing upon an extensive range of data sources, Selectabase work closely with you to identify potential leads and build bespoke B2B lists. This means you can reach the prospects you really need, to help grow your business.

Selectabase have access to an extensive range of databases, compiled from a variety of sources including Companies House and leading business directories, meaning you can reach the prospects that you want and avoid those that you don't want.

MAILING LISTS COSTS vary depending upon the category or region you choose; once we have these details from you we will submit a quote for your approval.