Reciprocal Linking Service

What is Reciprocal Linking

Reciprocal linking is an agreement between two web site owners to provide a hyperlink within their own web site to your web site. Generally this is done to provide readers with quick access to related sites, or to show a partnership between two sites. Reciprocal links can also help to increase traffic to your web site in two ways. Firstly, you will probably have some viewers visit your site from clicking the reciprocal link directly. Secondly, most Internet search engines take into account the number of web sites which contain links to your web site; the more hyperlinks to your site found, the higher up in the search engine rankings (depending on the search term) you'll find your site.

Reciprocal linking between web sites became an important part of the search engine optimisation process thanks to the link popularity algorithm PageRank employed by Google, which ranks web sites for relevancy dependent on the number of links that led to a particular page and the anchor text of the link.

For years people have said you need to submit to the search engines. With the advances in search engine spider technology, it is no longer a requirement to submit to the search engines. Rather it is a requirement to submit to topical directories. Reciprocal links and topical directories help you move forward and open the doors for more people and search engine spiders to find your site.

Three-way linking
Three-way linking (site A → site B → site C → site A) is also a kind of reciprocal linking but a special one. This type of linking is becoming increasingly popular since some search engines give less consideration to the value of normal reciprocal links (site A → site B → site A). Some search engines give a higher value to web sites that link to another web site without that web site displaying a return link, three way linking fits this critera while also offering a reciprocal return link from say a sister site.

The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Automated Linking
In order to take advantage of the need for inbound links to rank well in the search engines, a number of automatic link exchange services have been launched. Members of these schemes will typically agree to have several links added to all their web pages in return for getting similar links back from other sites.

Link Exchange
An alternative to the automated linking above is a Link Exchange forum, in which members will advertise the sites that they want to get links to, and will in turn offer reciprocal or three way links back to the sites that link to them. The links generated through such services are subject to editorial review.

Advantages and Disadvantages of Reciprocal Linking

Of course, you may lose some visitors who find information they want from your links. However, that is only a small percentage, what you gain is targeted visitors from sites visiting you. It's a balancing act.

Some site owners will write to you and offer a reciprocal link and bury your link on a non-targeted, non-optimised links page. Regrettably, this doesn't help you in the least. Non-optimised link pages include the mass of non-targeted links and offer no aid in pushing traffic to your site.

Other problems you'll find focus around services or web site owners stating they have reviewed your site and found your information useful to their visitors. Well, if that were really the case don't you think they would have proved they visited your site? If they do not then they are simply spamming you in the hope that you'll link to them.

People that write to you and state they added a link to your site often have no idea how your marketing works. They take your company name or domain name and put it in the anchor text pointing to your site. Then they add a description they think will work. Regrettably, that's like me going to IBM and telling them I have added a link to their site and simply used International Business Machine Corporation as the link text. For them it won't matter much, but for Sally in Texas who sells macramé flower pot hangers Sally's Crafts won't work.

What we do for you

The link popularity battle is never won. Google has Page Rank and Yahoo has Site Match. What do we have? We have a headache. We have a headache because people think they need tons of links pointing at their site. What you need most is quality links, links in the same topic regions you focus upon.

We will set up specifically targeted quality links to sites in automatic link exchanges and related directories. If possible these links will be three way. All of these links will be vigorously vetted for relevance to your business.

We will also contact many individual related businesses and ask for a link exchange to be made between them and your web site. If you have any web sites you would like to link to let us know and we will approach them on your behalf.

We will optimise the anchor text, this simply means the text in the link defines the topic of your site. If you sell computers then the word computer should be in the link text. This enables your visitors to define what the site is about and will also gain some help in search engine placement.

The Products

Link Diary (Link Exchange Program)
Link Diary is the state of the art software that lets you initiate superior quality and spam free reciprocal and three-way link exchanges within minutes. Link Diary helps build the most important part in the optimisation of your web sites – Linkbacks.

Link Diary, with its vast database of websites, is the central place for all businesses who are interested in exchanging links with other quality businesses. It is loaded with features incomparable to any other related program, making it the fastest way to find relevant link exchange partners and build links online. Link Diary is by far the easiest link exchange program available today on the web.

123 Link Manager (Link Exchange Program)
123 Links Manager was designed and developed by web marketing professionals to facilitate relevant quality linking and provides all the tools necessary to make informed link exchange decisions and exposing unethical link practices. 123 Links Manager will help you manage and acquire high quality referral reciprocal links needed for high search engine placement and will help increase your web site traffic through linking with other similar high quality sites.

Designed for both the novice and expert, users and can manage link content in many ways: create pages of exit links from your site providing referrals to your link partners, validate and keep track of two way referrals from reciprocal link partners, three way link management, site statistics to help in your decision making, create large themed directories, one way portal sites, advertisements structured as links and more!

LinkMachine (Link Exchange Program)
LinkMachine is a PHP script that runs right from your site so that it can receive link exchange invitations submitted by visitors and update your link directory without the need for you to upload any files. This makes it much more convenient than stand alone programs that require you to upload your link pages to your site each time you make a revision. This new SEO link exchange software does it all, from automatically finding link exchange partners to creating a custom link directory that matches the rest of your site and checking for missing reciprocal links. Plus LinkMachine's unique InstantLinks system will get quality links pointing to your site literally overnight, by letting you exchange links with other users right through the program.

Link Exchange (Directory)
The Link Exchange directory has categorised listings of sites that actively exchange links. Browse the directory for quality sites with topics that your visitors would find useful. Then contact the site's webmaster, either directly or through the directory, to exchange links. We will add your own site to the directory so that other webmasters will find it and create a link back from your site to the Link Exchange Directory.

What sets The Link Exchange apart from other link exchange directories is the quality of the sites we list, the number of sites to choose from (over a thousand and counting), and the ease and convenience of finding link exchange partners and adding your own site with nothing to lose and skyrocketing website traffic to gain.

Link Market (Directory)
Link Market is a place where businesses can find other businesses to exchange or trade links. In our directory there are only sites listed that want to exchange or trade links. We contact link partners for you and we verify and store the page where the link partner has placed your link.

Link Market's link exchange is accomplished by a very simple and extremely effective 1-2-3 link exchange step process. Link Market users sign-in to their account and browse the link directory. Once appropriate links have been found, the user places them in the link cart. Once ready to send the link exchange request, the user goes to the link cart and sends the link request. This is where Link Market's 1-2-3 link exchange step process starts.

Link2Me (Directory)
Link2Me is a link exchange where businesses can contact other businesses to request a link on their site. It is organised in categories so you can easily find sites with similar themes and add them to you shopping cart ready for checkout. All the sites in the directory are actively looking for exchanges.

Used carefully (being selective with who you link to) Link2Me can help make your site get nearer that number 1 spot for your chosen keywords on any search engine. Link2Me includes a negotiation system that you can approve the 'actual' page your link will appear on. This is important as not all pages in a site have the same ranking as the main URL. For example, www.mysite.com may have a PR of 8, while www.mysite.com/link/index.html may only have a PR of 2. Link2Me gives you the ability to specify which page on the other site your link will appear on. We refer to this page as the 'linkpage'.

UK Link Exchange (Directory)
UK Link Exchange has been put together to help businesses find link exchange partners within the UK or that service a UK market.

All the sites listed are checked by human hand for their content and to make sure they are aimed at a UK market. UK Link Exchange does not run an automated link service or link farm, it is simply a community where UK businesses and owners can contact like minded businesses and exchange links.

LINK DIARY RECIPROCAL LINKING COSTS £80 (plus £30 per year membership fee).

123 LINK MANAGER RECIPROCAL LINKING COSTS £80 (plus £75 per year membership fee).

LINKMACHINE RECIPROCAL LINKING COSTS £125.

LINK EXCHANGE RECIPROCAL LINKING COSTS £80.

LINK MARKET RECIPROCAL LINKING COSTS £80 (there may be additional charges from reciprocal web site owners for linking to them, we will advise you and wait for your approval before any link exchange is made).

LINK2ME RECIPROCAL LINKING COSTS £80 (plus £15 per year membership fee) (there may be additional charges from reciprocal web site owners for linking to them, we will advise you and wait for your approval before any link exchange is made).

UK LINK EXCHANGE RECIPROCAL LINKING COSTS £80